“We never imagined that conversations during school pickups would eventually lead us to creating something for children and families. But that’s exactly where the story of Joytopia began.
We, Shifali and Sneha, first met as mothers during our children’s school pickups. What started as casual conversations gradually turned into a close friendship. Between discussions about our children, everyday routines and motherhood, we discovered something we both shared: a desire to do something meaningful and exciting for children.
We started exchanging thoughts, exploring concepts and asking ourselves one simple question: What kind of experience would we love to create for our children?
The idea evolved over several months of conversations, brainstorming and exploring possibilities. We wanted to build something that went beyond a regular exhibition or shopping pop-up. To have an experience where children could have fun, discover new interests and simply be themselves.
As mothers, our inspiration came from our own experiences because we constantly look for interesting ways to keep our children engaged and entertained. We felt there was room for something different: an outing where the entire family could participate, explore and enjoy together.
We imagined a space where children could experiment, create, learn through play and get completely immersed in whatever caught their imagination. At the same time, we wanted parents to enjoy a thoughtfully curated shopping experience featuring brands for children and families.
Joytopia is a combination of activities, shopping and experiences, all under one roof.
One thing we have realised as mothers is that children today have very distinct personalities. They are expressive, curious and have preferences of their own from a very young age. They know what excites them, what interests them and, quite confidently, what doesn’t!
We wanted Joytopia to be a space where every child could find something they love, whether it is creating something with their hands, exploring an activity, discovering a new interest or simply enjoying the freedom to play.
In many ways, our own children brought us together and inspired this dream. Now, we hope to create a space where other families can make memories of their own.
For us, Joytopia is the beginning of something we have built with a lot of thought, excitement and love. We are excited to see where this journey takes us.”