“Pretend play has always been something that kids are adept at. And it is one of the easiest ways to inculcate learning in children. And this was one of the foundations on which I built my startup. As a mother of two kids under the age of 5, I was finding it increasingly difficult to manage a full time job as a Business Analyst and also make time for my kids. So when I was at cross roads, I decided to try and turn my necessity into an invention and hence, ‘Toddle Town’ was born.

Toddle town is primarily an environment for the kids to experience pretend play in different roles. We have predefined setups like a police station, beauty salon, bus stand, construction site, super market, fire station, castle and so on. So the kids come here and pretend play in different roles and learn the nuances of each job title that the members of the society play. The parents can accompany the kids or let them be as well but the important role here is for kids to qualities through each role they play.

One of the recent programs we started after the lockdown was a ‘Toddler’s Play Date Program’ where we let the kids socialise between them. As we subject these kids to virtual medium early on in their life, they become introverted and lack social skills. So this program was curated just to help them come out of their shells and mingle with other children. The feedback has been phenomenal so far and we have been working on curating multiple programs over the next few months.

As someone who has always been keen on financial independence, I decided to channelise my skills into creating something that would help other working moms as I have been in the same boat as them. So Toddle Town turned out to be something that not only fulfilled me but also helped me do something meaningful for the younger generation and two years into the journey, I can now honestly say that, learning starts with us the parents. Everything we preach to our kids should first be practiced by us because, the kids learn by observing us and we are their primary role models above anything else.”