“In 2002, I arrived in Chennai to pursue my undergraduate studies, and true to the saying ‘Vandharai Vazhavaikum Chennai’, this incredible city gave me more than just an education. It gave me a career, a wonderful life partner & family, a home, lifelong friends, and the opportunity to follow my dreams. Without a doubt, moving to Chennai was one of the best decisions I have ever made.
Right after graduating from college, I joined an IT consulting firm in 2006 riding the IT boom and secured a job. Nevertheless, my true passion had always been filmmaking, and it remained my ultimate aspiration.
A few years later, I relocated to the USA for job purposes, I resided there for over 8 years. Invested in a business alongside my full-time job, I pursued my passion for filmmaking and learned the craft from the New York Film Academy.
At the age of 34, I made a bold decision to chase my passion for filmmaking, which meant leaving behind a comfortable job and a 12-year-long career, giving up on my green card application, and selling all our assets in the USA. Though it may seem daunting, with the unwavering support of my family back home, my wife, kids, and I was able to relocate to India in just a matter of months. This choice has undoubtedly been the most rewarding experience of my life, and I wake up every day grateful for the opportunity to pursue my dreams.
Once I returned to India, I took up an interim job at an IT company until I could secure a promising opportunity in the world of filmmaking. During this time, my wife Sowmya inspired me to pursue my passion by creating a short film. It slowly became a family project and we used weekends to make the short film.
On the other hand, during the weekdays at work, we were 8 friends that found ourselves bonding over tea breaks. We were seriously seeking to start our own business and considered several ideas, but none of them was finalized. One of our partners, Arun noticed that whenever the gang discussed my short film project, all of us were excited and thrilled. So, Arun asked me why can’t start a video production house, a few days later the entire gang is aboard.
Little did we know that those seemingly ordinary moments would give birth to an entrepreneurial dream that would change our lives forever. With each sip of tea, our vision for a video production house took shape, and we embarked on a journey that ignited our passions. That’s how 8 Spades Advertising was born.
In 2017, Our first 2 video projects came from our close-knit community and we did an amazing job for our clients. We knew those were important opportunities and we gave our everything to producing outstanding videos.
A few months into video production we realized that creating content alone isn’t enough. Some of the medium-sized brands lacked a sound content distribution strategy, while some of the larger brands struggled with the agency model’s convoluted structure, hindering the effective execution of campaigns
As a result, we revamped our game plan and transformed it into an integrated marketing agency that not only generates outstanding content but also distributes it to the intended audience.
After a few months, my partner Arunsankar also left his job and moved back to his family from the Netherlands to join our team full-time.
Our integrated marketing model worked wonders for most of the brands we worked with, and we began to add clients from a variety of industries. Today, we are helping brands from every sector, including FMCG, Automotive, Fintech, Fantasy Gaming, Travel, Edtech, Real-estate, Healthcare, Power & Infra and so on.
Our vision for 8 Spades has always been to grow the brand in a meaningful and conscious manner. We plan to be doing this for a very long time, therefore we will never rush or compromise on our principles to scale or grow haphazardly. Instead, we’ll move forward with a clear purpose, keeping our eyes firmly fixed on our long-term aspirations.
Looking back on my journey, I take immense pride in the bold decisions I made that brought me to where I am today. Quitting my 12 years of IT career, relocating my family back to India, and co-founding 8 Spades – each step was a leap of faith that has led me to this moment. I’m humbled by the challenges and grateful for the triumphs that have shaped me into who I am today.”