“My father was working in a Mill and had no great income.
Being the only child, I became the only investment for my family. They made me study in a good school. Unfortunately, in 1997, there was a bomb blast in Coimbatore, which made my dad lose his job. We were so down then. No food and no idea of how to take it forward.
Concerning my family circumstances, I started working in the 9th grade. Years went by. However, it was challenging to manage both my studies and my daily wages work.
After my 10th grade, I pursued Diploma in Mechanical in merit. I chose a diploma because people around me suggested that I can complete my degree soon so that I will start earning soon.
I got placed in a good company after my college. 8 years passed by, being in a hard-core corporate world. I had worked for 8 years in my 8th company which is an MNC. Despite all these financial struggles, I got married when I was 24 and had my first kid at 25, which is the time, we as a family rejoiced and felt blessed.
My wife was my total support system from the time we started dating till now.
In 2009, I realised that my work was routine and that I wanted to try something different, in regard to my career. But I had no clue on where and how to start. But I clearly knew that I was a creative person.
‘Business’ popped into my mind – but no experience or exposure to how the structure works.
While pondering over creating something unique, I thought why not do surprise planning events; and started my first venture as a surprise event planned – the6.in in Coimbatore (tier 2 city), which was a failure model back then.
Initially, I had my job, and on weekends, we used to work for our passion (business). But in 2015, when I was 32 and loaded with more than a couple of loans, I quit my job. Though we had less business, the fire in us did not fade away.
To market our business, I started an exclusive marketing type called Guerilla Marketing in 2016, which later became a viral talk. Our campaigns became a hit wherein in 2017, a couple of TV channels and magazines drafted our massive hit project. I discovered stories which helped me boost my brand and the promotions were automatically shaped.
When the race was good, suddenly, we were asked to not go out and that was the biggest hard hit. Lockdown, the government announced. Our business was entirely based out of the offline market and all of a sudden, everything turned upside down.
With less pressure and more thought-provoking ideas, I decided to start a course exclusively on guerilla marketing. I did my own research, gathered my past mistakes and crafted a nice piece of inspiring script for my online course – Zero Rupee Marketing.
I always knew that I can survive – but to find out a better working model, I had to put my brains into it deeply.
Lockdown made me achieve 2 world records – 1. Published 1 Marketing Tip, every day for 365 days.
2. Hosted a Global Summit for Tamil-speaking entrepreneurs named 24 24 24 VBS (Virtual Business Summit) inviting all the (Tamil) entrepreneurs around the world. This has extended to 30 hours along with my friends and 17K+ people joined the massive program.
Apart from my online coaching, I published 2 books on Marketing. Having a pleasant and solid experience in marketing (online & offline), popular brands and personalities invited me to take care of their business in regards to marketing. And that’s where I started my digital marketing agency – Marketing Mafia, which is 2 years old.
I still remember the road where I worked for my daily wages when I was 15 and now, in a 5-star hotel, on the same road – I had addressed a powerful gathering such as entrepreneurs and marketing tycoons on my life journey and marketing tactics.
Being an Entrepreneur is easy when you’re extremely passionate about it. But not just passion takes you a long way – own your hard work, creativity, patience and smartness!”