“In a world where the entertainment industry thrives on glitter and chaos, two sisters quietly built an empire – one event, one risk, and one late-night brainstorm at a time.

Soundariya and Anjana, co-founders of Lime Soda Consulting, have been at the heart of the scene for nearly a decade, carving a niche for themselves long before pop-ups, PR buzz, and curated experiences became the norm.

Their journey is not just about the 100+ successful events they’ve pulled off with top brands and names. It’s about sisterhood – raw, real, and relentless.
“I’m the face, the talker, the one who takes the risks,” says Soundariya with a laugh. “But my sister? She plans, she executes, she finances – she’s the backbone.”
Anjana, the quieter storm, balances her sister’s fire with precision and calm. “She’s spontaneous. I’m subtle. That balance is everything.”

Their working rhythm is as beautiful as it is intense. They argue, they disagree, they even fight, but fiercely protect their dynamic from outside interference. “Even our mom says, ‘Don’t step in. In one minute, they’ll turn the tables and make you the villain,’” Soundariya jokes.
From the early days when no one understood what they were building, to now being industry leaders amidst stiff competition, they’ve never let noise affect their focus. Judgments don’t matter. Failures don’t scare them. “Even if we hit zero, we know we’ll build it back. That’s how we work,” Anjana says.

Running all day, juggling work and life, they remain each other’s constant, the grounded anchor and the daring kite. And perhaps that’s their real secret: the unshakable bond of sisterhood powering a brand that continues to stay at the top.
Because in the end, siblings are everything. They know your family, your friends, your flaws, your dreams – and when you run a business with them, you’re not just building a brand. You’re making history.”