“I come from a Marwadi family, which has always had certain expectations for girls, to take care of the household. Growing up in Pondicherry, I pursued a degree in civil engineering, but somehow I simultaneously started learning computer coding languages. I was fortunate enough to get placed in TCS during my college placements.
However, my father was supportive of me working but with a condition that I must quit my job before the wedding ceremony and abide by how my in-laws wanted me to be. Women in our community were typically not encouraged to pursue careers outside of the home, and my father was no exception. When I asked my grandfather about going to work, he asked me to cook a full-day meal before granting me permission. Of course, I did prove to them that I can cook well, take care of the house and also work simultaneously because I believe women are born with multi-talented personalities. It wasn’t easy, but I eventually convinced my family to let me work.
Sadly, my father’s encouragement was short-lived. He did give his full support despite the traditional Marwadi thinking but within a short time, I was asked to meet a boy. I felt I had no choice and as promised, I resigned from my job, but I knew deep down that I still wanted to work.
Thankfully, fate had other plans for me. I met Sorav, who had a completely different mindset about marriage and career. He wanted a partner who could equally contribute to both work and home life, rather than just being a homemaker. His forward-thinking attitude took me by surprise, and I fell for his women empowerment ideas.
In 2011, Sorav asked me to join his marketing team, even though I knew nothing about marketing. I was hesitant at first, but his colleagues and he were incredibly supportive in helping me learn the ropes. We worked together and built a successful marketing company, EchoVME Digital.
Despite taking a break in 2013 when I became pregnant, I returned to work part-time and later full-time as my son grew older. With Sorav’s support and encouragement, I continued to grow in my career, eventually becoming a director at Digital Scholar and taking charge of management duties at EchoVME.
Now, we are a team of over 130 people, and we plan to expand our reach even further with Digital Scholar.
Coming from a very conservative family, it’s not always easy to break free from traditional expectations. However, Sorav has been more than a support system in sharing household chores and office work.
Sorav and I complement each other perfectly. I feel that our combo has always been magic. While I have the passion, perseverance, and patience to grow in my career, I have also been lucky enough to have the support of my husband, who is more of a friend to me.
I’m THIS because of my positive thoughts about what I want in life!”