“I was working at India’s leading advertising company until I ventured into starting my own business in 2020. Along with my wife Roshni, I launched a South Indian specialty brand with coffee as the primary product.

The inspiration behind this business was my family. I grew up in an environment where coffee was a very big deal. Coffee-drinking was a sacred ritual, a daily celebration. We would eagerly look forward to the first cup, every day. Throughout the day, my father and grandfather would come back for refills. And in the evenings, we would enjoy some scrumptious snacks with our coffee.

Those cosy, wholesome moments are what we are trying to extend to our customers. This is how VS Mani & Co. came into being. We have named our brand after my grandfather, V Subramaniam, called Mani in short.

Soon after starting up, two ex-colleagues Rahul & Yashas, joined me as partners in taking VS Mani to the next level. As a team, we take pride in representing South Indian flavours and traditions in an authentic fashion. We are eager to expand our brand worldwide and to launch an exclusive outlet, maybe as a cafe, in the coming years. We look forward to making VS Mani & Co. a go-to brand for South Indian snacks and coffee.”